June 2026: Feels like Summer
I am Urvi, the founder of Vaarsa London. Once a month I write about building this brand. This one has a lot in it, so settle in.
A Good Month
June was our best month yet, and we did not run a single ad to make it happen. More orders than in any month before. More new faces than ever. Many returning ones that meant even more. Pieces went to kitchens, living rooms, and gift boxes across the UK, the US, Singapore, France and Belgium.
The five you reached for most: Brass Jars, the Brass Spice Box, the Kansa Gua Sha, the Kansa Tumblers, and the Charpayi Serving Tray.
The Summer Sale
Our Summer Sale is officially live. I have handpicked 65 objects from the studio, and I am letting them go at prices you will not see again. Half-price quilts. Totes under forty. A cashmere wrap. Five of them have exactly one left. When they sell, the design archives. No restocks. No reruns. If you have been circling something, this is the window.
A Life Update
There is a reason I am clearing the shelves, and if you are reading this, you deserve to hear it here. At the end of 2026, I am moving back to New York with my family, and Vaarsa is coming with me. For those of you writing in from across the pond, the wait is over soon.
But Vaarsa also stays here. The question I am sitting with is not whether Vaarsa continues in the UK. It does. The question is what shape it takes. A small UK presence run by someone I trust. A version that lives on in stockists. A studio that ships from London while I build a second one in New York. I have ideas. I do not have an answer yet.
I am going to think this out loud with you over the coming months, because that is how this brand has always been built. In public, slowly, with the people who actually care.
This is not goodbye. Between now and then, there is so much coming. A motif I have been working on. New packaging. A gifting season I am looking forward to.
Not winding down. We are just getting started. Stay tuned.
With love, Urvi x
