कुसुमा
Kusuma
Every piece in this collection carries flowers, stamped, stitched, or woven, brought to life through three textile crafts from Rajasthan. Handpicked in limited quantities. No restock. Once it is gone, it is gone.
Explore the CollectionThis collection is for my mother. Her name is Kusuma. It means flowers. She is the one who put a needle in my hand. I was seven, stitching an apron in her kitchen, and she taught me how to follow a thread without a pattern. I won a school competition with that apron. I never really stopped after that. Every piece in this collection carries flowers because she is the reason I learned to love what hands can make.
Urvi, Founder
The Collection
Made once. Meant to stay.
Cashmere Wrap
£75.00
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Cashmere Throw in Scarlet
£120.00
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Cashmere & Wool Reversible Throw
£135.00
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Kusuma Quilt in Pink Blossom
£150.00£110.00
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Kusuma Quilt in Amber Marigold
£150.00£110.00
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Kusuma Quilt in Green Paisley
£150.00£110.00
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Kusuma Tablecloth in Marigold
£35.00
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Kusuma Tablecloth in Lotus
£35.00
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Kusuma Tablecloth in Monochrome Kantha
£35.00
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The Crafts
Three crafts behind the collection.
I
Handloom Cashmere
Woven on wooden handlooms in Jodhpur, Rajasthan. Pure cashmere, worked by artisans whose families have been weaving on the same looms for generations. No electricity. No speed setting. Just thread, tension, and time.
II
Block Print
Hand carved wooden blocks. Natural dyes. Pressed one flower at a time in the workshops of Jaipur's Sanganer district. The same families, the same technique, since the Mughal era.
III
Hand Embroidery
No pattern printed on the fabric. No screen. Just thread, needle, and memory. Stitched freehand by women artisans in Rajasthan. Every piece is one of one.
The Source
Rajasthan: The Textile Capital
Three crafts, three clusters, one state.
Rajasthan produces more handmade textiles than any other state in India. The craft clusters are hyper local. Block printing lives in Sanganer and Bagru, just outside Jaipur, where families have been carving wooden blocks and stamping cloth since the Mughal courts first commissioned them. The dyes come from pomegranate rinds, indigo leaves, and iron rust. The process has not changed because it does not need to.
Cashmere weaving in Jodhpur is quieter and less well known. Small workshops run wooden handlooms in back rooms, producing fabric that competes with anything coming out of Scotland or Italy, at a fraction of the noise. The artisans learned from the generation before, who learned from the generation before that.
Hand embroidery is scattered across rural Rajasthan, practised primarily by women in their homes. There is no factory. There is no studio. The artisan sits with fabric on her lap and stitches from memory, placing each flower where instinct tells her it belongs. The result is never the same twice, which is the whole point.
Every piece in this collection passed through these hands. The slight irregularities in the print, the uneven spacing of an embroidered petal, the barely visible join where two threads meet on a loom. These are not flaws. They are proof that a person made this, not a machine.
The women who stitched these cushions have never seen the living rooms they end up in. The block printers in Sanganer do not know your name. But their hands touched every piece before yours did.